We all know supermarkets as the places we rush to when we’re out of milk, fancy a meal deal or need a last-minute birthday card. But beyond the trolleys, tills and tempting bakery smells, your local supermarket might just be one of the savviest stops for fuelling your fleet too. That’s right – filling up at a supermarket petrol station could be one of the simplest ways to cut business costs and get rewarded at the same time. So let’s lift the lid on the hidden perks of fuelling up where you shop.
Why supermarket fuel is wallet-friendly
First off, supermarket fuel is often cheaper. In fact, it’s one of the most competitively priced options out there. Big supermarket chains like Tesco, Morrisons and Sainsbury’s typically offer lower pump prices than the national average, all while using fuel that meets the same quality standards.
Why? It’s all about footfall. Supermarkets use their forecourts to get drivers through the door and into the store. Lower fuel prices attract more customers, and more customers mean fuller shopping baskets. It’s a win-win, for them and for your bank balance.
Get more from your mileage
This is where things start to get even better. With fuelGenie, you or your drivers aren’t just filling up the tank. You could be filling up with rewards too. Every time your drivers pay with fuelGenie at a participating supermarket forecourt, they can also swipe their loyalty card and collect rewards with:
- Tesco Clubcard
- Sainsbury’s Nectar
- Morrisons More
The best bit? Drivers don’t have to change their habits. If they already refuel and shop at these supermarkets, signing up for the schemes means loyalty rewards come as an effortless bonus.
What loyalty rewards can actually get you
Let’s be honest, sometimes we pick up loyalty rewards and aren’t sure what we can do with them. But it’s worth knowing as these schemes can be a great way to save money.
Tesco first came up with idea of ‘Clubcard Prices’ which are discounted rates for customers with their loyalty cards. The other supermarkets soon followed suit so now you can save pounds on all kinds of everyday groceries like butter, milk and bread or even household items.
Clubcard rewards can also be exchanged for deals on restaurants, days out or even railcards. While Sainsbury’s Nectar means you might get lower prices on your favourite items plus vouchers for fuel, insurance and their partners like Argos and eBay. Morrisons More works in a similar way and lets you convert your rewards into digital coupons to spend in store or online.
One card, two ways to save
If you’re a fuelGenie+ customer, there’s an extra perk you might not have clocked. As well as collecting supermarket loyalty, you can also earn ShellGo+ rewards when you fill up at participating sites.
ShellGo+ is Shell’s loyalty programme which offers great bonuses for drivers. With every fill-up, you earn ‘visits’ which turn into money off fuel, hot drinks, the deli or car washes. So with fuelGenie+, you’ve got more added extras. Stick with supermarket savings when you can but if you’re on the road and spot a Shell, you won’t miss out on rewards there too.
Benefits all round
For businesses, the perks don’t stop at the pump. Using fuelGenie or fuelGenie+ means you can manage fuel expenses more efficiently and encourage your drivers to refuel at low-cost locations.
Allowing your team to use their personal loyalty cards gives them the ideal incentive to head to supermarkets. For you, it means better budgeting with VAT-compliant invoices and no hidden charges. Meaning businesses stay in control, while drivers enjoy a little extra perk.
Supermarket fuel for smart businesses
For businesses with company cars, delivery vans or entire fleets, supermarket forecourts offer more than just a good deal on fuel. They offer strategic value. Choosing to fill up at supermarket petrol stations with fuelGenie or fuelGenie+ keeps costs low and admin simple.
At the same time, your drivers enjoy the no-cost perk of supermarket loyalty rewards which boosts satisfaction and makes every mile more rewarding. In short, it’s a smarter way to manage your fuel spend – that works for your bottom line and your people.
Why supermarket fuel is a smart move
- It’s often cheaper than other forecourts
- You can collect loyalty rewards every time you fill up
- Rewards mean more rewards – like money off, treats, travel and more
- With fuelGenie+, you can also collect ShellGo+ rewards
- It’s great for businesses who want control, savings and staff perks in one place
